Card Send Entry

09/14/08

The ecard space is a funny one. This is the space that is eating the lunch from the old paper greeting card space that's been around forever and a day. In some ways it's a normal case study of technology advancement over a paper based product. But I don't think it's that simple. eCards are not exactly the same product as paper greeting cards. Paper cards come from a store and require you to mail them. An ecard comes from a company like Blue Mountain Cards and is completely electronic. In this way, it's a real product transition. So in essence, the technology is really impacted the very product. This is not unique, just look at tvs, video games or any other electronic based market. Send Real Card